WishCare Hair Growth Serum is a lightweight and non-greasy hair serum that can be included as part of an overall hair wellness routine. It is made using the age-old practice of fermented rice water, which adds familiarity and tradition to a modern hair care regimen, especially for those in the US who miss Indian-style hair care practices.

Founded in 2019, WishCare entered the market as a vegan, sustainable, and cruelty-free personal care brand. Being an Indian personal care brand, WishCare is now available in the USA. The brand continues to maintain its values of clean formulas, conscious packaging, and social initiatives.