As a child, I had no reason to doubt that heroes exist. I saw such a hero nearby — it was my mother, Natalia Netovkina. A single mother, with three daughters, who never gave up and fought every minute to ensure that my sisters and I had everything. Our family is from a small town in Ukraine. From a young age, I remember how much my mother worked to build her jewellery business, which she was so passionate about. She was alone, against the whole world. Her, daughters and mother, my grandmother Galya, who helped raise us and was our biggest support. The women in our family do not stop in front of difficulties. And my mother did not give up for a minute.

She created the first diamond jewellery house in Ukraine. Without much of a start-up capital, she definitely knew one thing — if you work hard, if you are honest and if you and believe in your success, everything will work out. And in just a few years, her chain of stores in Ukraine expanded to 79 stores nationwide.